02 September 2025
Alliance Bank Collaborates with SofaX to Offer Up to RM45 million in Furnishing Credit Rebates for Homeowners
Press Release
Kuala Lumpur, 2 September 2025 - Alliance Bank Malaysia Berhad ("Alliance Bank" or the "Bank") and SofaX have formalised a strategic partnership on 28 August 2025 that will see the Bank offering up to RM45 million in furnishing credit rebates to both its new and existing mortgage customers. SofaX is the first innovative home design visualisation platform that offers homeowners a comprehensive suite of home design and furnishing services through its virtual reality (“VR”) technology and a curated network of merchants.
With emerging technologies such as VR transforming the homebuying experience, this collaboration not only paves the way for prospective homeowners to utilise SofaX’s robust platform to enjoy an elevated experience when designing their personalised home space but also incentivises them while doing so. Alliance Bank mortgage customers who apply for a loan/financing amount of RM300,000 and above with credit insurance will be eligible to receive RM15,000 worth of furnishing credit rebates that are redeemable for home design, furnishings, electrical appliances and more at over 100 participating merchants via the SofaX App.
Ms. Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, said, “Modern homeowners are becoming increasingly sophisticated, as shown by a growing demand for avenues to elevate their personal home space. At Alliance Bank, our priority is meeting the needs of the community, especially our customers, through the offering of services that will complement their lifestyle. By working closely with like-minded organisations such as SofaX, we are not only providing financial support to our customers to own a property but also encouraging them to transform that property into a place that they can truly call home. As The Bank For Life, we want to unlock more value for our customers by being there for them during important moments of their lives.”
“At SofaX, we believe that completing a dream home should be as exciting and effortless as owning one. Through this collaboration with Alliance Bank, we're making it easier for homeowners to visualise, personalise, and furnish their spaces using our innovative Virtual Home Design App, supported by a personalised and dedicated personal shopper service, along with a wide selection of curated and trusted brands. The entire experience is seamless through the SofaX App, where the furnishing credit can be used just like any other payment app. It’s all about turning an empty house into a meaningful, comfortable home from day one.”, said Mr. Mac Lai, Chief Operating Officer of SofaX.
Alliance Bank strives to enhance its products and offerings that are aligned with the evolving needs of its customers. Through innovative partnerships, the Bank hopes to broaden its horizons and enrich customer experience by introducing customer-centric products that will bring differentiated lifestyle benefits to its customers.
For more information on the partnership between Alliance Bank and SofaX, please visit https://www.alliancebank.com.my/promotions/Banking/sofax-campaign
With emerging technologies such as VR transforming the homebuying experience, this collaboration not only paves the way for prospective homeowners to utilise SofaX’s robust platform to enjoy an elevated experience when designing their personalised home space but also incentivises them while doing so. Alliance Bank mortgage customers who apply for a loan/financing amount of RM300,000 and above with credit insurance will be eligible to receive RM15,000 worth of furnishing credit rebates that are redeemable for home design, furnishings, electrical appliances and more at over 100 participating merchants via the SofaX App.
Ms. Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, said, “Modern homeowners are becoming increasingly sophisticated, as shown by a growing demand for avenues to elevate their personal home space. At Alliance Bank, our priority is meeting the needs of the community, especially our customers, through the offering of services that will complement their lifestyle. By working closely with like-minded organisations such as SofaX, we are not only providing financial support to our customers to own a property but also encouraging them to transform that property into a place that they can truly call home. As The Bank For Life, we want to unlock more value for our customers by being there for them during important moments of their lives.”
“At SofaX, we believe that completing a dream home should be as exciting and effortless as owning one. Through this collaboration with Alliance Bank, we're making it easier for homeowners to visualise, personalise, and furnish their spaces using our innovative Virtual Home Design App, supported by a personalised and dedicated personal shopper service, along with a wide selection of curated and trusted brands. The entire experience is seamless through the SofaX App, where the furnishing credit can be used just like any other payment app. It’s all about turning an empty house into a meaningful, comfortable home from day one.”, said Mr. Mac Lai, Chief Operating Officer of SofaX.
Alliance Bank strives to enhance its products and offerings that are aligned with the evolving needs of its customers. Through innovative partnerships, the Bank hopes to broaden its horizons and enrich customer experience by introducing customer-centric products that will bring differentiated lifestyle benefits to its customers.
For more information on the partnership between Alliance Bank and SofaX, please visit https://www.alliancebank.com.my/promotions/Banking/sofax-campaign
Gan Pai Li (2nd from left), Group Chief Consumer Banking Officer of Alliance Bank and Marc Lai (2nd from right) and Mac Lai, Chief Operating Officer of SofaX, with the MOU between Alliance Bank and SofaX
(From the left) Kan Boon Wai, Head of Mortgage of Alliance Bank, Edwin Lee, Head Cards & Loans of Alliance Bank, Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, Mac Lai, Chief Operating Officer of SofaX, Thila Chandran, Director of Marketing and Business Development of SofaX and Ching Sue Hock, Chief Technology Officer of SofaX during the MOU signing ceremony
