21 February 2022

Alliance Bank Launches Malaysia's First Lifestyle App Virtual Credit Card.

Press Release
21 February 2022

Alliance Bank Launches Malaysia's First Lifestyle App Virtual Credit Card.

Press Release

Customers can now pay bills, make QR code payments and access cash advances without a physical card.

Kuala Lumpur, 21 February 2022 - Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”) today launched the Alliance Bank Visa Platinum virtual credit card, Malaysia’s first virtual credit card for individuals offered via consumer lifestyle apps.

For now, the virtual credit card enables customers to make JomPAY and QR code payments and access cash advance services via the MCash mobile app without the need for a physical credit card.

“In keeping true to our ‘Bank in Your Pocket’ proposition, the Alliance Bank Visa Platinum virtual credit card is the latest addition to our line-up of digital innovations to deliver fast, simple and responsive services and is ESG friendly. We want our customers to have access to cash advance services securely whenever they need it via their mobile phones anytime, anywhere,” said Ms Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank.

“We will soon enhance the features to allow transactions for e-commerce, streaming and subscription services to cater to our customers’ lifestyle,” explained Ms Gan.

From left to right - Alliance Bank Group Chief Consumer Banking Officer Ms Gan Pai Li, MRuncit Commerce Sdn Bhd Chairman Datuk Seri Dr. KK Chai and MCash eWallet Chief Executive Officer Mr Aaron Lee at the launch of the Alliance Bank Visa Platinum virtual credit card, Malaysia’s first virtual credit card for individuals offered via consumer lifestyle app.

Customers can apply for the Alliance Bank Visa Platinum virtual credit card via the MCash mobile app available on Google Play and Apple App Store. As part of the application process customers will be required to upload a digital copy of the supporting documents such as EPF statements or salary slips. Successful applicants will be notified via a push notification. In addition, customers accessing cash advance services will have the requested funds disbursed into any of their local savings account upon successful application.

“We are pleased that MCash eWallet shares our vision of ‘Bank in Your Pocket’ and have agreed to work with us to provide our customers a seamless digital payment experience,” added Ms Gan.

“This fintech partnership empowers MCash as the first green-friendly Digital Wallet Operator in Malaysia to introduce a virtual credit card to Gen-Z customers. Apart from protecting our existing 500,000 users and 20,000 merchants in all digital payment facilities, the ease of accessing a digital credit facility will also inspire our current 1,500 MCash micro-entrepreneurs to expand their businesses through the adoption of this ESG-friendly service,” said Mr Aaron Lee, Chief Executive Officer of MCash eWallet.

Mr. Ng Kong Boon, Country Manager, Visa Malaysia, said, “We congratulate Alliance Bank for being among the leaders in the virtual credit card market in Malaysia. As the global leader in digital payments, Visa strives to provide innovative solutions that address the evolving payment needs of consumers and their shifting preferences and behaviours. When it comes to virtual cards, nearly seven in ten (69%) Malaysian consumers are interested to use virtual cards for their daily purchases and financial transactions. Our collaboration with Alliance Bank represents yet another important step in digitising the payments landscape and delivering fast, convenient, secure and innovative payments solutions to our customers in Malaysia.”

For more information on Alliance Bank Visa Platinum virtual credit card or the Bank’s products and services, please visit https://www.alliancebank.com.my/cards/personal/credit-cards/virtual-platinum-credit-card.aspx.

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad and its subsidiaries, Alliance Investment Bank Berhad and Alliance Islamic Bank Berhad, are a dynamic, integrated financial services group offering banking and financial solutions through consumer banking, SME banking, corporate and commercial banking, Islamic banking, investment banking, and stockbroking businesses. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels, including retail branches, Privilege Banking Centres, Business Centres, Investment Bank branches, and mobile and Internet banking.

About MCash eWallet

MRuncit Commerce Sdn Bhd (1011948-T) is a fintech service provider regulated under BNM non-bank e-money issuer framework (with “MCash” as product brand). They are also a money lending license holder under Ministry of Housing and Local Government (KPKT) with strategic shareholders such as KK Group (www.kkgroup.my) and GHL System Berhad (www.ghl.com).

MCash empowers Micro-Entrepreneurship (also known as MCash Dealer Program) through easy access to fast and affordable digital financial services such as payment, credit facility, insurance, remittance and investment for micro start-ups. Currently, MCash has created 1.5k micro-entrepreneurs from its 500k community and 20k merchant’s ecosystem.

To download MCash eWallet, please visit https://bit.ly/DownloadMCashVCC.