Alliance Bank BizSmart Challenge. Inspiring new leaders.
Since 2013, the BizSmart® Challenge has inspired hundreds of businesses.
This year, don't miss the opportunity to take your business further.

Joel Kornreich, Group CEO of Alliance Bank
Mr Kornreich has over 28 years of experience in the financial services industry. Before joining Alliance Bank, he spent 20 years with Citigroup in various roles around the world. His last position with Citigroup was as Country Business Manager of Citibank Global Consumer Group, South Korea. He had served as the Chief Executive Officer for Spain, Belgium and Greece, and managed Citigroup’s Consumer Banking businesses in Indonesia and Russia. Prior to this, Mr Kornreich was Citigroup’s Marketing Director, and Head of Mortgages and Liabilities for Asia Pacific, as well as Retail Banking Head for Singapore.
Tan Sri Liew Kee Sin, Chairman of EcoWorld
Tan Sri Liew Kee Sin is the Chairman of EcoWorld Development Group Berhad and Vice Chairman of EcoWorld International Berhad. Liew started his career as a banker before becoming one of the country’s leading property entrepreneurs, widely credited with having transformed the industry through his leadership of one of the country’s largest development companies as its President & CEO for 18 years. He was appointed Chairman of EcoWorld Development Group Berhad in 2015 and Vice Chairman of EcoWorld International Berhad in 2017. Liew has won numerous corporate and industry awards for entrepreneurship, philanthropy and for showing exemplary leadership in building businesses and creating value.
Ernest Kwong, Head of SME Banking at Alliance Bank
Ernest Kwong has over 22 years of experience in the SME and Commercial segments at both local and international financial institutions. Prior to his current appointment as the Executive Vice President, Mr Kwong was the Head of Commercial Banking. He was instrumental in revamping the Bank’s financial programmes, where he led a team to assess the viability and relevance of SME programmes at every business life stage.
Malek Ali, Founder of BFM 89.9
Malek is the founder of BFM 89.9, Malaysia's only business radio station. BFM 89.9 is a popular radio station among working professionals in Malaysia. With a career theme of bringing new products to market, Malek's work experience includes stints at Yahoo, JobStreet Corporation, Maxis, The Boston Consulting Group and law firm Allen & Overy. Malek's latest venture is Fi Life, where he is the co-founder of an insurance technology startup. Malek sits on the Asia-Pacific advisory board of Harvard Business School, where he earned his MBA. He is also a law graduate of Bristol University.
Meaningful program or assistance for you and your business
Pillar 1:
Funding and Financial Advisory
  • Preferential loan rates with Business Health Advisory
  • Discounted rate for Halal certification and complimentary consultation
Pillar 2:
Marketing and Branding Awareness
  • Improve brand awareness via Alliance Bank #SupportLokal and BizSmart® Challenge website profiling and Instagram Story Takeover
  • Preferential rates on weekly banner ads placement on BFM.MY website
Pillar 3:
Other Business Support
  • Link up with other businesses and get exclusive rates on their products and services by coming on board the BizSmart® Solution Portal
  • Preferential rate on merchant facility for online and offline payment solutions
In partnership with
BizSmart Challenge Partners