Kuala Lumpur, 30 April 2025 - Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”) has solidified its position as a key player in the financial services sector by clinching five prestigious awards in the first quarter of 2025. These accolades underscore the Bank’s unwavering commitment to digital innovation, sustainable banking practices, and its dedication to empowering small and medium enterprises (SMEs) across Malaysia.
Alliance Bank was awarded the Best SME Bank in Malaysia at the Global SME Banking Innovation Awards 2025, winning the title for the second consecutive year. This recognition reflects the Bank’s groundbreaking strategies aimed at fostering SME growth through innovation, inclusivity, and sustainability. As of 31 December 2024, the Bank has outpaced the SME industry loan growth of 8% with its 14% YOY increase, expanding its SME loan market share to 5.35%, further cementing its position as a leader in this segment. This achievement highlights the Bank’s role as a pivotal partner in advancing Malaysia’s SME ecosystem, which forms the backbone of the nation’s economy.
The Bank was also honoured with the ASEAN Banking ESG Award at the 2025 ASEAN Banking and Finance Summit, recognising its efforts in enabling ESG adoption among businesses through practical tools, advisory and green financing solutions. At the heart of these efforts is the Bank’s Sustainability Impact Programme (SIP), encompassing both banking and beyond banking solutions, including financing and green technology offerings, with over RM1 billion in new financing contribution and helping more than 1,000 SMEs generate a customised climate assessment and ESG roadmaps. The Bank has achieved RM14 billion in new sustainable banking business, moving closer to the RM15 billion target by FY2027.
On a regional stage, Alliance Bank’s innovative mindset was recognised with the Silver Award for Best SME Bank of the Year in Asia Pacific at the Qorus Reinvention Awards Asia Pacific 2025. The award highlights the Bank’s commitment to supporting SMEs and recognises the Bank’s achievements in digital innovation through Digital SME (DSME) and ESG excellence through the SIP. The Digital SME programme offers SMEs a seamless process of virtual account opening and a one-document online loan application process to get funding for their businesses. The award underscores the Bank’s ability to adapt to evolving customer needs while maintaining a strong presence in an increasingly competitive landscape.
In addition, Alliance Bank’s innovative spirit in product development for the Digital SME (“DSME”) segment earned it the Best SME Product Initiative at the Retail Banker International Asia Trailblazer Awards 2025. This award highlights the success of the Bank’s financial solutions, with the DSME business achieving a loan balance of RM514 million as of 31 December 2024. Separately, the Bank was also recognised with the Most Innovative Payments Initiative for its pioneering Alliance Bank Visa Virtual Credit Card (VCC). This groundbreaking product has revolutionised payments by providing a highly secure payment method that protects customers' financial information.
“These accolades are more than just awards—they represent our steadfast commitment to innovation, sustainability, and customer-centricity. As The Bank For Life, we aim to continually redefine the banking experience by delivering cutting-edge solutions and fostering meaningful change within the communities we serve,” said Kellee Kam, Group Chief Executive Officer of Alliance Bank.
As Alliance Bank celebrates these remarkable achievements, it remains focused on advancing the banking industry through innovation, sustainability, and a people-first approach. These recognitions mark key achievements in the Bank’s Acceler8 strategy while strengthening its role as a trusted financial partner for individuals and businesses alike.
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