The Alliance DNA describes who we are. It is our shared sense of purpose and principles that guide our actions and behaviours to achieve common goals.
At Alliance Bank, our purpose is to improve lives.
We differentiate against our competitors by exemplifying a customer-centric mindset focused on providing fast, convenient and personalised financial solutions.
We will continue to develop and strengthen partnerships that create value for our stakeholders in line with our mission of "Building Alliances to Improve Lives".
Over recent years, our focus on the 'business owner' strategy led us to build a successful pipeline to serve an extended group of customers. It enabled us to connect with our customers' family, business partners, employees, vendors, suppliers and the community. This strategy anchored us with a challenger mindset forged on innovative solutions. This same mindset will help us win in more market segments and expand our focus beyond business owners.
Looking ahead, we strive to be "The Preferred Banking Partner" for our stakeholders.
This is a collaborative approach aimed to shape meaningful value and long-term relationships with our customers, business partners, employees and communities.
We partner with our customers across their banking needs and beyond to help them achieve their life aspirations.
We partner with our business associates to build the most innovative solutions with deep domain expertise, for our customers.
We partner with our employees to build a preferred workplace with strong employee pride.
We partner with our community to improve their well-being by promoting environmentally responsible actions, empowering financial aspirations and supporting entrepreneurship.
We are fast and responsive with
a challenger mindset, playing to win.
Our values are a set of fundamental beliefs that guide our actions and interactions with our stakeholders.
At Team Alliance, we are fast and responsive with a challenger mindset and always play to win. We exemplify our AGILE values to build a progressive organisation that we can all be proud of.
#TeamAlliance
We are fast and responsive with a challenger mindset, playing to win.
We are responsible
and take ownership
We work together
to grow sustainably
We are fair,
transparent, and inclusive
We take charge
with respect and empathy
We deliver
superior outcomes
In January 2023, we embarked on our Acceler8 2027 transformation journey to build on our success and propel us towards our next 5-year goals.
Acceler8 takes us into new market segments, drives expansion into key economic corridors, champions sustainability as well as pursues synergies and value creation through digital innovations and partnerships.
We will accelerate growth by focusing on 8 key pillars:
Best-in-class Turn-Around-Time
and speed to market
Service excellence for our customers
Personalised financial solutions that
meet our customers’ needs
Top Quartile in the Industry for Return on Equity (ROE)
Top Employer of Choice
Above Industry's Loan Growth
Solid Environmental, Social & Governance (ESG) Progress
Best in Class Customer Net Promoter Score (NPS) & Turn Around Time (TAT)
Remember, we are “Team Alliance” and together we will build a highly respected and valued bank among our colleagues, customers, shareholders and even the competition. An organisation and brand that is both thriving and admired.
A bank that all of us are proud to say we belong to.