Giving Back
to the Community

In Alliance we have a strong belief in the power of giving back to the community. We encourage our staff in being a responsible member of the community by means of giving in the form of money, time and expertise.

We have dedicated our resources to help the community in the best way we know by extending our knowledge, skills, and expertise as a financial institution to the community via our unique Corporate Responsibility programmes.


AEIOU Challenge 2

After a successful run in 2015, the Alliance Bank AEIOU Financial Comic Strip Challenge was back with a bang. The aptly named AEIOU Challenge 2 returned with a more exciting programme line-up in 2016 to reach out to more than 7,500 primary schools across Malaysia.

The AEIOU Challenge 2 launch took place on 25 August 2016 and was officiated by YB Dato’ P. Kamalanathan, Deputy Minister of Education I, Ministry of Education Malaysia. The Bank was represented by Mr. Joel Kornreich, Group Chief Executive Officer and Mr. Giuseppe Taibi, Group Chief Marketing Officer.

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The AEIOU Challenge 2 received more than 8,500 submissions from Years Four to Six students in schools nationwide. From the entries, 40 best submissions by talented children were shortlisted by a panel of judges to attend a 2-day/1-night AEIOU Camp at Genting View Resort on 6 November 2016.

During the camp, the children were given fun and engaging activities related to financial education, with a focus on environment conservation. After the lessons, the children participated in the Grand Finale of the AEIOU 2 Challenge to determine the winners of the Challenge.

On 7 November 2016, Alliance Bank awarded the top winners of the AEIOU 2 Challenge with Daphne Chu Yoong Kei, 11, from SJK (C) Pui Gin, Sabah winning the coveted Champion title. She took home RM5,000 cash, a trophy and a certificate. First runner-up Candy Voo Siao Tian, 12, from SJK (C) Yick Nam, Sabah and second runner-up Kho Yue, 12, from SJK (C) Chi Man, Kuala Lumpur, walked away with RM3,000 and RM1,000 cash prize respectively. Each also received a trophy and certificate. A special award for the School with Highest Participation went to SJK (C) Chi Man, who won RM5,000 cash.

Six other outstanding students were awarded consolation prizes of RM200 cash and a certificate each – From Kuala Lumpur, Tan Yi Nen, SJK (C) Sentul; Tan Ke Ni, SJK (C) Chi Man; Sarawak – Sia Jia Wei, SJK (C) Chong Hwa 3; Chai Wan Bao, SJK (C) Sam Hap Hin; Perak – Nureena Amalia bt Ahmad Rosli, SK Tanjung Malim; and Terengganu – Nurul Ain Nabilah bt Afandi, SK Rantau Petronas.

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Through social media, the AEIOU Challenge 2 reached out to over 100,000 students. Mr Kornreich said, “One of the ways we give back to the community is by creating engaging programmes that address specific audiences. In this case, it is for children between the age of 9 and 12. By utilising the arts as a method of teaching, the AEIOU Challenge 2 has had a positive impact in helping students understand financial literacy in a simple, fun and engaged way.”

“Just as it is easier for children to learn new languages at a young age, the same can be said for financial education,” said Dato’ P. Kamalanathan, Deputy Minister of Education I, Ministry of Education, Malaysia. “We strongly believe in schooling children in financial management from a young age to instil good saving and spending behaviours to prepare them for the adult life.”

With a whopping 64% increase in submissions for AEIOU Challenge 2, we certainly look forward to a greater and better AEIOU Challenge in 2017! Our thanks to our sponsors and partners for the tremendous support. Stay tuned for the next AEIOU Challenge!

As part of the Bank's corporate responsibility (CR) initiative, the Corporate Responsibility & Event Management (CREM) team organised a blood donation drive at the Multipurpose Hall, Level 25 of Alliance Bank headquarters in Capital Square building on Wednesday, 27 July 2016.

The Alliance Bank blood donation drive in collaboration with University Malaya Medical Centre (UMMC) received a total of 171 donors that came to donate blood and with their effort, they have saved 3 lives each. They did not only gave away their blood but they gave another birthday, another anniversary, another day at the beach, another laugh, another talk with a friend, another chance and lots more to someone else.

From the bottom of our hearts, we wish to sincerely thank these heroes and heroines for being selfless.

If you can’t be a pencil to write anyone’s happiness, try to be a nicer eraser to remove someone’s sadness. ~ Unknown

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The Bank’s first ever AEIOU Financial Comic Strip Challenge (“AEIOU Challenge”) launched on 7 May 2015, conducted 50 roadshows nationwide to more than 10,000 children aged nine to 12 years old and educated them on the smart financial habits. 40 children were selected from more than 5,000 entries for the preliminary challenge and competed in the Final Challenge at HGH Convention Centre, Sentul. Nine best artworks were then selected based on their drawings and public votes to determine the Top 9 winners.

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Candy Voo Siao Tian, SJK (C) Yick Nam, Sabah won the Grand Prize and took home RM3000, three tickets to Universal Studio Singapore, three return air flight tickets and a night stay in Singapore, a trophy and certificate. First runner-up Tan Yi Meng SJK (C) Sentul and second runner-up Ann Veatcey from SJK (C) Yick Nam, Sabah walked away with RM2000, three tickets to Legoland, a trophy and certificate and RM1000, three tickets to Legoland, a trophy and certificate respectively.

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The six consolation prize winners won RM200 and a certificate each – From Selangor, Nurul Syuhada Abdul Halim, SK Bandar Baru Batang Kali; Thesa Selvaganapathy, SK Bandar Baru Selayang 2; Franklin Mak Zhan Hyn, SJK (C) Han Ming; Kuala Lumpur - Pua Jia Ying, SJK (C) Sentul; Johor - Fatin Balqis Bt Karib, SK Gelang Patah and Aina Aqilah Bt Mohd Idris, SK Parit Ju.

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The Corporate Responsibility and Event Management team organised the AEIOU Staff Kids’ Colouring and Drawing Competition at The Club, Bukit Damansara with the participation of more than 80 children. The competition, held on 19th September 2015, was focused on “Smart Financial Habits” and was designed for two categories; 7 to 9 years old and 10 to 12 years old. Children in the first category were given a comic strip adapted from the comic series while the older children had to draw a comic strip. Every child and parent went home happy with a bag filled with goodies.

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The six consolation prize winners won RM200 and a certificate each – From Selangor, Nurul Syuhada Abdul Halim, SK Bandar Baru Batang Kali; Thesa Selvaganapathy, SK Bandar Baru Selayang 2; Franklin Mak Zhan Hyn, SJK (C) Han Ming; Kuala Lumpur - Pua Jia Ying, SJK (C) Sentul; Johor - Fatin Balqis Bt Karib, SK Gelang Patah and Aina Aqilah Bt Mohd Idris, SK Parit Ju.

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On 6th of December, about 20 volunteers from Alliance Bank spent their Sunday with the children and teens of Shelter Home in Petaling Jaya. Shelter Home cares for children who have suffered abuse, were neglected or abandoned. The Bank’s staff donated over RM10, 000 worth of groceries to help with the Home’s expenses. At the Home, some volunteers helped the younger children to complete a colouring activity sheet while others had a friendly game of football with the teenagers. The staff also brought along their children to spend time with the kids from the home. Everyone came together to sing Christmas carols before having lunch together. The Bank looks forward to organise more community outreach programmes in the future.

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On 30th April 2016, under its “Giving with a Willing Heart” programme, Alliance Bank spent quality time with Yayasan Sunbeams Home, Ampang and brought joy to the underprivileged children aged four to 18 years old. The ‘Giving with a Willing Heart’ Programme was aimed to promote financial literacy among the underprivileged and encourage the act of giving among staff. Generous bank staff donated a total of RM15,000 worth of groceries, books, toys and stationeries to the home. Raymond Wong, Group Chief Financial Officer and a group of 20 staff volunteered their time on the weekend to shower the children with love and care.

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The team conducted a financial literacy talk for the older children while the younger ones participated in a colouring competition. Staff and children had a chance to mingle and get to know each other over refreshments before saying goodbye.

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During the annual Alliance Bank KL Fun Run held on 22 November 2014, we managed to collect proceeds totalling to RM40,000 which was used to fund a coaching, empowerment and entrepreneurship programme called “Mengecapi Aspirasi Diri (M.A.D.)” for 36 welfare recipients. We helped the recipients to become financially independent and emotionally-liberated in order to create the life they wanted. The programme ended in mid-December 2014 in which all 36 participants managed to graduate.

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Similarly, we organised the Sabah Coastal Run 2015 on 18 January 2015 and managed to raise RM50,000 for the MyKasih Foundation. The Foundation pledged to use the money to empower women from low income families in Sabah to be future start-up entrepreneurs. The Run not only brought together family and friends of more than 3,000 people from all walks of life but it was also a very rewarding opportunity for everyone with so many happy faces, young and old, as the Sabahans showed us how to really have fun staying healthy.

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14 participants successfully completed the four-month coaching and empowerment, Mengecapi Aspirasi Diri (MAD) Entrepreneurship Programme and Alliance Bank was there on 7 June 2015, to celebrate their success at a graduation ceremony held at Dewan Desa Sri Temuan, Bukit Lanjan, Damansara Perdana. The programme for women in low income households was organised by MyKasih using the funds collected from our Sabah Coastal Run to help these women develop their self-confidence and entrepreneurial skills to manage money better. This year, MyKasih also had men participating in the programme.

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Alliance Bank also donated RM16, 000 to the MyKasih Foundation during the MyKasih Charity Golf Tournament held at the Glenmarie Golf & Country Club, Shah Alam on 12th September 2015. Proceeds from the fundraising event will be used to provide food, education and training programmes for the underprivileged in Malaysia.

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Similarly, Alliance Bank took part in the Estee Lauder Breast Cancer Awareness (BCA) Campaign Charity Golf. The event, themed “Every Action Counts”, was held at Kota Permai Golf & Country Club (KPGCC) on 11th November. The proceeds from the event were channelled to Cancer Research Malaysia, The National Cancer Society, The College of Radiology Malaysia and The Breast Cancer Welfare Association.

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Recently, our nation was hit with the flood which badly affected Kelantan, Terengganu, Pahang, Perak and Johor. There were 185,998 number of evacuees recorded for these states. Over two weeks, we had staff donate generously to the flood fund. A total amount of RM33,520 was collected and channelled to Mercy Malaysia in support of the Malaysia Flood Relief.

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On 1 November 2014, the Bank organised a Kids Financial Literacy Workshop for its staff children at its headquarters at Menara Multi-Purpose, Capital Square. Close to 100 children between the ages of 7 and 12 attended the workshop participated in the fun activities organised such as colouring activity, face painting and birthday celebrations for the month.

Since 2013, the Bank took its financial literacy education workshop for children on the road. Held in conjunction with its nationwide branch open house roadshow tour, the fun and interactive 1.5-hour Kids Financial Literacy Workshop have since brought lessons of savvy savings habit to over 18,000 Malaysian children below the age of 12. The workshop includes the fundamentals of money management such as source of income and good money saving habits, to understanding the difference between a “want” and “need” and how to budget realistically.

The Bank has adopted 330 primary and secondary schools under the BNM School Adoption Programme. Each year, the Bank produces and distributes the ‘Buku Wang Saku’ activity booklet to encourage children at its adopted schools to be prudent with their pocket money.

Throughout the years, financial literacy has remained as one of the main thrust of the Bank’s corporate responsibility programmes. In the beginning, we initiated a comic book activity sheet called “Quagmire” or “Kancah Kewangan” whereupon children could follow the adventures of Adam and his “cool clique of six” as they talked about the merits of savings and benefits of interests.

In 2012, the “Money & Math Challenge” (MMC) was created as a financial literacy initiative aimed at instilling savvy money habits in the young. The Challenge brought together over 700 students from Standards 4 and 5 from 20 selected schools across the Klang Valley, Penang and Johor to test their financial savviness. Each of these 20 schools were required to select its top three students to attend a one-day financial literacy workshop. These children were also invited to participate in an online literacy quiz challenge to qualify for the MMC Grand Finale. By the end of the Grand Finale, the team from SJK (C) Puay Chai 2 emerged the winner.

Young adults at colleges were not left behind. Upon invitation, the Bank has been conducting financial management talks on specific subjects such as wealth management and investments at local colleges and universities.

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In conjunction with the Royal Floria Putrajaya 2015, hosted by Perbadanan Putrajaya (PP) with the cooperation of the Ministry of Federal Territories and Tourism Malaysia, a Kids Financial Literacy Workshop was organised for the public at the floral festival. The hour and a half session was focused mainly on educating the children on smart financial habits, to cultivate the culture of saving and prudence in spending.

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The children were asked to collect “money” by answering questions on good smart financial habits. The top three participants whom collected the most “money” were rewarded with a prize.

he annual Treasure Hunt was once again a hit among staff, taking them to the north of Malaysia. Treasure hunters followed the trail, solved mind-boggling puzzles and ended their journey at Swiss-Garden Beach Resort Damai Laut, Lumut.

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As part of the Treasure Hunt, the hunters were led in the first leg to source for specific ‘treasures’ and dropped the items at Bethany Home, Teluk Intan. At the home which is a training centre for disabled children and adults, staff got to share the ‘treasures’ they had found with the home.

On 27 September 2014, more than 450 of our staff gathered eagerly at the Alliance Bank Headquarters, as early as 6.00am to take part in one of the most awaited events organised by AFG Recreational & Sports Club together with the Corporate Responsibility & Event Management team.

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The treasure hunt promised a stress-free and fun-filled day as participants ‘hunted’ for treasure based on the given clues. The treasures were dispersed while they made their way to the final destination of 322 km to Pulai Springs Resort in Johor. Along the way, the participants dropped by an old folks home in Malacca to donate foodstuff as part of our efforts in giving back to the society.


Alliance Islamic Bank (AIS) took the opportunity at the Bank’s Aidilfitri Appreciation Dinner to fulfil its zakat obligation on 3 August 2015 at the Putrajaya International Convention Centre (PICC). A sum of RM55,000 was channelled to Pusat Pungutan Zakat-Majlis Agama Islam Wilayah Persekutuan while Tabung Zakat Yayasan Veteran ATM and Persatuan Veteran-ATM received RM7,000 each.

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In conjunction with the Ramadhan month, Alliance Islamic Bank together with Yayasan Kebajikan Negara (YKN) and Jakel Trading Sdn Bhd (Jakel) organised the ‘Majlis Amal Asnaf Zakat’ for 206 students from four schools within Klang Valley. Held on 2 July 2015 at Jakel Mall, the ceremony was graced by Yang Berbahagia Dato’ Seri Sharizat Abdul Jalil, Special Advisor to the Prime Minister for Women and Social Development Affairs and Chairperson of Yayasan Kebajikan Negara.

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The students who were from Pusat Darul Ulum Al Furqani, Pusat Jagaan Lambaian Kasih, Madrasatul Quran Yaakubiyah and Sekolah Kebangsaan Bandar Baru Sentul received the zakat in the form of a set of Raya clothes and money from AIS as well as had the opportunity to berbuka puasa with the key invited guests. The zakat was presented by Dato Seri Shahrizat, Puan Fozia Amanulla, Chief Executive Officer of AIS and Datuk Mohamed Faroz, Chief Executive Officer and Group Operations Director of Jakel.

The Alliance Islamic Bank (AIS) managed to fulfil its zakat obligations on 7 August 2014, during the Alliance Bank’s Networking Event held at the Kuala Lumpur Convention Centre which consist of our business partners, customers and the media. AIS presented a total of RM5,000 and RM7,000 to a total of 11 organisations and orphanages. This included the International Islamic University Malaysia (IIUM), Institute of Islamic Banking & Finance and selected state-based Malaysian Armed Forces Veterans Association.

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