Kuala Lumpur, 30 September 2009 - The Alliance Financial Group continues to underscore its commitment to its customers and the community with relocation of its Jalan Ampang Branch to a spanking new, modern and contemporary-looking premises at Menara CMY, Jalan Ampang Kuala Lumpur.

"The banking industry is getting more and more competitive especially with today's sophisticated consumers who are financially savvy and demand efficient transactional banking services to manage their cash flow effectively. In addition, as we understand our consumers also expect excellent quality customer services and in living our brand promise of Banking Made Personal, we are continuously working towards this goal of providing exceptional quality services, said Datuk Bridget Lai, Group Chief Executive Officer of Alliance Bank Malaysia Berhad and Director of Alliance Financial Group Berhad.

"As a customer-centric bank, Alliance Bank intends to fulfil its brand promise of Banking Made Personal though continuous product innovations and improvements to its banking facilities. This Alliance Bank branch has a 24-hour e-banking lobby, customer sales and service lounge together with a Privilege Banking centre on the 3rd floor of Menara CMY," says Datuk Bridget Lai.

The exterior of Alliance Bank features a bold and contemporary look and feel, with a cosy interior designed to offer Alliance Bank customers the opportunity to bank in comfort.

Located at Menara CMY, No 160, Jalan Ampang, 50450 Kuala Lumpur, the RM1.4 million which began business operations on 14 September 2009 offers a full suite of consumer banking and Islamic products, equipped with Automated Teller Machines (ATMs), Cash Deposit Machines and Cheque Express Services in the 24-hour e-banking lobby.

Alliance Bank Jalan Ampang branch is headed by En Abdul Shukur bin Abdul Rani, Sales Manager and Ms Chong Bei Leng, District Sales Manager. The Privilege Banking Centre is headed by Ms Samantha Teh, Senior Relationship Manager.