New branch at Bandar Baru Air Itam to serve the financial needs of community

Come experience Banking Made Personal at its latest addition in Penang.

Bandar Baru Air Itam, Pulau Pinang, 10 February 2009 - Alliance Bank Malaysia Berhad (Alliance Bank) re-affirmed their brand promise to cater to the needs of the different stages of a customer's lifecycle by strengthening their branch footprint in the north with the official opening of its branch at Bandar Baru Air Itam today. To date, the Alliance Financial Group has a total of 90 branches distribution network nationwide.

Located at No. 37, Jalan Angsana, Bandar Baru Air Itam, 11500 Pulau Pinang, the RM1.3 million branch offers a full suite of consumer banking products, equipped with Automated Teller Machines (ATMs), Cash Deposit Machines and Cheque Express Service in the 24-hour e-banking lobby, and a Kid's Corner.

"Today's consumers are financially savvy and demand efficient transactional banking to manage their cash flow better and secure their future," said Datuk Bridget Lai, Group Chief Executive Officer of Alliance Bank Malaysia Berhad and Director of Alliance Financial Group Berhad. "By our presence here in Bandar Baru Air Itam, we hope to be able to serve the community with our innovative and creative products and service that is relevant to their lifestyles."

Alliance Bank Bandar Baru Air Itam branch is headed by Sales Manager Adeline Teoh Chye Hwa and Service and Operations Manager, Lean Beng Choo.