All-New Cards Offer Unbeatable Rewards for True Football Fans

Kuala Lumpur, 3 December 2009 - Game on! Tiger FC, Malaysia's largest footballing community, in partnership with Alliance Bank, has just launched two exciting new cards of their very own: namely the Tiger FC Credit Card and . Providing members with a plethora of exclusive members-only benefits and packaged in an attractive and trendy design, this dynamic duo are specially for those who desire their plastic to be more than just an ordinary card.

Sean Koh, Marketing Manager of Tiger Beer said, "Tiger FC started off in 2004 as an online footballing community, but has since grown by leaps and bounds to become a dynamic lifestyle platform that revolves around the love of football. Now with the launch of the Tiger FC Credit and Payment Cards, the over 100,000 Tiger FC members in Malaysia will be able to enjoy even greater privileges and promotions that are inline with their passion for the beautiful game."

The Tiger FC Credit Card and Tiger FC Payment Card offers all the privileges of an Alliance Bank credit card and the unsurpassed global acceptance of a MasterCard card, as well as certain exclusive benefits such as member-only privileges to all Tiger FC viewing parties, 2X bonus points with no expiration date, 0% interest for the first three months, access to limited-edition football merchandise and exclusive F&B privileges at participating outlets across Malaysia, with even more exciting footie-centric benefits to come.

Additionally, in conjunction with the launch of these cards, there will be another rewarding promotion, the Tiger FC Winning 11. From now until February 28, 2010, Tiger FC Credit or Payment Card holders will be earning a remarkable 11X bonus points on all their purchases simply by swiping their cards. Now, that's certainly more reasons to pick the winning team with Tiger FC!

Ms. Liew Swee Lin, Executive Vice President, Head of Consumer Banking for Alliance Bank Malaysia Berhad, said, "The benefits of the Tiger FC Credit and Payment cards are certainly in tune with what football fans are looking for, and is the culmination of our Bank's brand promise of 'Banking Made Personal'. With this new partnership between Tiger FC and Alliance Bank providing such a wide array of attractive benefits, I am confident that either one of the Tiger FC Cards will be the card of choice amongst our discerning credit-card holding customers."

Don't delay - get your application form and apply for the Tiger FC card today! Whether your choice is the cashless convenience of the Payment Card or the monetary flexibility of the Credit Card, join the big leagues with Tiger FC and Alliance Bank. In conjunction with the launch of the Tiger FC Credit and Payment cards, look out for the roadshows coming to key locations near you. Alternatively, you can drop by at any of the over 100 Alliance Bank branches nationwide to pick up an application form or log on to the official Tiger FC website at www.tigerfc.com.my for more information now.

Tiger FC was inaugurated in August 2004 by Tiger Beer, the broadcast sponsor of ESPN and STAR Sports coverage of the Barclays Premier League (BPL). Tiger FC started out as a community for football fans to congregrate and share their appreciation of the beautiful game, regardless of club, league or national footbal team allegiances.

This football community revolutionized the way football is enjoyed and promises an experience unlike any other. From tie-up's with some of the biggest football clubs, including Arsenal FC from England and FC Barcelona from Spain to organising Tiger FC Home Game and Tiger FC Away Game concepts, Tiger FC is certainly at the forefront of the football experience.

Now with Tiger FC communities all throughout South East Asia, including Singapore, Thailand and Vietnam and over 100,000 members in Malaysia alone, Tiger FC is the region's premier footballing community. With a plethora of exciting benefits for members in Malaysia, starting with an exclusive members-only Tiger FC membership card which entitles cardholders to great discounts and privileges including discounts on magazine subscriptions, the ability to rack up Tiger FC Points to redeem fantastic prizes, and access to the coolest lifestyle brands such as Onitsuka Tiger, Tiger FC certainly understands football fans.

Now with the all-new winning partnerships, such as Tiger FC's tie-up with mobile service provider Tune Talk and the launch of Tiger FC's Credit and Payment Cards you can count on Tiger FC to take football fans to the next level.