(First row from left) Service and Operations Manager, Cheong Sook Hui and Sales Manager, Johnny Ng Tack Kwee, together with the senior management team welcome you to experience banking made personal at Alliance Bank Taman Desa Cheng Perdana branch.

Taman Desa Cheng Perdana, Melaka, 3 March 2009 - Alliance Bank Malaysia Berhad (Alliance Bank) recently launched its fifth branch in its 2009 nationwide branch line-up in line with its branch expansion aspiration to strengthen customer proposition and accommodate the growing financial needs of its consumers.

Located at No. G-1, Ground Floor, Bangunan KK, Jalan Cheng Perdana 1/1A, Taman Desa Cheng Perdana 1, 75260 Melaka, the RM1.8 million branch offers a full range of consumer, commercial and Islamic banking products, complemented by self-service terminals such as the Automated Teller Machines (ATMs), Cash Deposit Machines and Cheque Express Service in the 24-hour e-banking lobby, Safe Deposit Box facility, and a Kid's Corner for its customers' banking convenience.

"Taman Desa Cheng Perdana's branch is the second Alliance Bank branch in the state of Melaka, and the fifth branch that we have launched so far this year. We are pleased with the encouraging support that we have been receiving from our customers and from the communities that we have decided to make our home in," said Datuk Bridget Lai, Group Chief Executive Officer of Alliance Bank Malaysia Berhad and Director of Alliance Financial Group Berhad.

"Given time, we are confident that we will be able to tap into the many opportunities for growth for both parties. Our branches do not only brings with it extensive range of innovative products and services, but also reflects our commitment to continue to support local communities."

Alliance Bank Taman Desa Cheng Perdana branch is headed by Sales Manager, Johnny Ng Tack Kwee and Service and Operations Manager, Cheong Sook Hui.