Selangor, 29 April 2008 - Aman Suria, a bustling high-end residential and commercial neighbourhood today welcomed the opening of Alliance Bank's Aman Suria branch. Warm and inviting, the RM1.5 million Alliance Bank Aman Suria branch has been designed with family needs in mind. The branch incorporates an attractive and brightly-coloured kids' corner equipped with toys to keep customers' children occupied in a safe, comfortable environment while waiting for their parents to complete their banking transactions at the branch.

The kids' corner is a unique feature of Alliance Bank Aman Suria that further adds to the customer-friendly ambience.

Speaking at the launch of Alliance Bank Aman Suria, Alliance Financial Group CEO Datuk Bridget Lai said: “Many of you who have visited our other branches would be aware that no two Alliance Bank branches are alike. Our branches vary in terms of layout and facilities, depending on the needs of the customers in each area. These differences reflect the value we place on our customers and their individual needs.

“For instance, Aman Suria is largely populated by young families who are starting out with young children. Hence the need for an area specially designed for children at Alliance Bank Aman Suria, so that customers who go to the bank can bring their children along with them, knowing that there is a designated area for them”.

Datuk Lai added that Aman Suria is surrounded by several other high-end residential and commercial properties such as Tropicana, Damansara Lagenda and Damansara Idaman, as well as an array of new property projects, giving the area enormous potential. Besides retail customer needs, Alliance Bank Aman Suria also has in place a team who is specially trained to address the unique needs of its business customers.

“We are delighted to be the first bank in Aman Suria. As a community bank, it is our hope that we will be able to grow with our customers as they progress through the different stages of their financial life cycle”.

Alliance Bank Aman Suria customers will have access to modern-day banking facilities such as a Privilege Banking Centre, 24-hour e-banking lobby and safe deposit facilities. Customer service lounges at the branch have been designed to maximise interaction between the Bank's staff and customers.

Datuk Lai added that the Alliance Financial Group will continue to embark on an aggressive drive to make its presence felt in other rapidly growing areas in the country. To complement the look and feel of its branches, the Group has invested substantially in the past two years to upgrade its risk management and information technology systems to better serve its customers.

Alliance Bank Aman Suria is located at Jalan PJU 1/43, PJU1, Aman Suria Damansara, Petaling Jaya, Selangor. The branch is headed by its Sales Manager Bong Hua Eng, Service and Operations Manager Chau Mei Khue and Samantha Chow, Senior Customer Relationship Manager of Privilege Banking Centre.