Rawang, 22 March 2008 - Alliance Bank is further strengthening its branch presence with the opening of a new branch in Rawang, Selangor.

Located at 71, Jalan Bandar Rawang 2 in Bandar Baru Rawang, Alliance Bank Rawang sports a bold, attractive and contemporary look that is easily distinguishable in Rawang.

"A community bank with a modern and clean look, Alliance Bank Rawang presents a brand concept that is contemporary, stylish yet customer-friendly, said Alliance Financial Group Chief Executive Officer Datuk Bridget Lai

"As a one-stop financial centre for all, it complements this growing township and underscores our commitment to the community by offering a new banking experience."

Alliance Bank Rawang offers customers access to a variety of modern-day banking facilities such as a dedicated Business Centre, 24-hour e-Banking lobby and customer sales and service lounge. The interior of Alliance Bank Rawang is planned to maximize the fluidity of traffic. Its customer sales and service lounges are designed to ensure privacy without inhibiting interaction between customers and banking staff.

"Alliance Bank's approach to banking is relationship driven and community-based. Our aim is to build long-term synergistic relationships with all segments of our customers, meeting their specific needs through sound financial advice, quality service and relevant financial solutions.

"In line with our commitment to banking made personal, we have endeavoured to ensure that the attractive branch exterior is complemented by well-trained and knowledgeable staff who are able to offer customised advice and financial solutions to our various customers," she added.

Alliance Bank has been aggressively expanding its branch footprint and involvement within each community in growing segments and plans to continue using its branch network as a key distribution channel for its Consumer and Commercial Banking businesses.

In conjunction with the opening of Alliance Bank Rawang, customers will be able to take advantage of the Bank's three-month promotion period during which they will be entitled to promotions on all the Bank's products.

Alliance Bank Rawang is headed by Sales Manager Ivy Tan.

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