Reginald Allan Netto Wins All-Expense-Paid To Japan, Thailand and Bali, Indonesia

Kuala Lumpur, 12 April 2008 - Reginald Allan Netto, aged 21, pipped four others to get to ROCK at the Fuji Rock Festival in Japan, SHOP in Bangkok, Thailand, and then RECOVER in Bali, Indonesia - all through the kind courtesy of Alliance Bank Credit Card.

Netto and his family posing with his winning card

Netto battled it out with finalists Melissa, Winnie, Gan and Theresa in the grand finale of the hitz.fm's ROCK, SHOP & RECOVER contest sponsored by Alliance Bank at Sunway Pyramid Mall recently.

The five finalists rocked an air guitar performance on stage, searched for hitz.fm cruiser team members for the password in the mall, dug for keys in pools of water and beach sand and tested the keys to the safebox holding the all-too-vital mock Alliance Bank credit card in the presence of a live audience and Netto emerged the champion. He received the grand prize of an all-expense paid trip to the three destinations from Ken Chew, Alliance Bank's Senior Vice President of Credit Cards and Personal Loan and Rudy & JJ from hitz.fm Morning Crew.

(from left to right): Mesh Nair, hitz.fm’s Senior Programming Manager, Ken Chew, Alliance Bank’s Senior Vice President of Credit Cards and Personal Loan and Reginald Allan Netto with his winning credit card that marks a week of paid-for vacation

In the five-weeks leading up to the Grand Finale, hitz.fm played a montage of three celebrities each saying the words 'Rock', 'Shop' and 'Recover' and on the cue to call, listeners were required to identify in the correct order the name of the celebrities in the montage.

Those who correctly identified the three celebrities won themselves a RM1,000 pre-loaded Alliance Bank Cash Back Credit Card and were in the running for the ROCK, SHOP & RECOVER adventure package. And if they were existing Alliance Bank credit card holders they won themselves a RM2,000 pre-loaded Alliance Bank Cash Back Credit Card instead.

Alliance Bank Group Chief Executive Officer Datuk Bridget Lai said: "Credit cards are essential for the globetrotting traveller as it is a convenient mode of payment and reduces the need to carry too much cash. Unlike other credit cards, the Alliance Bank Cash Back card has been stylised to meet the spending patterns and behaviours of card users and is subject to their lifestyle needs. It is truly a card which rewards you solely based on your spending. This is your everyday, everywhere card."

Giving up to 1.5% cash back on all transactions at any outlet and on any kind of spending, the Alliance Bank credit card is flexible and has no prerequisites in order to get the cash back rebates. Cardmembers can use their cards for all types and any amount of spending on their new classic, gold and platinum cards.

Depending on the card type and tiers with different Cash Back rates, the Alliance Bank Cash Back Credit Card is designed to enable users to save on total retail spending while enjoying the many value added benefits that come with the card.

"We are delighted with the ROCK, SHOP & RECOVER contest and hope to continue with further initiatives and innovative fun ways to educate the young on the importance of using credit cards wisely," she concluded.