Home Personal Wholesale Commercial About us Contact us
About Us > Media Relations > Press Release: 2006
 
Press Release: 2006

ALLIANCE BANK OFFERS SENIOR SAVERS 38% CASH BONUS

Kuala Lumpur, 4 September 2006 - As part of its commitment to strengthen its value proposition to cater to the different needs of its customers, Alliance Bank launched its Senior Savers 38% Cash Bonus.

To participate, the account holders need to top up a minimum of RM3,800 into their Alliance Senior Savers account and maintain an average balance and net increase of RM3,800 throughout the promotion period from 1 September 2006 until 30 November 2006. The Alliance Senior Saver account holder will be able to qualify for the additional 38% Cash Bonus on total interest given during the three month period.

"Alliance Bank offers one of the highest interest rates for its senior saver account in the country. For a RM50,000 and above savings, Alliance Senior Savers account will yield an interest of 2.7% per annum. Alliance Bank's latest promotion for Senior Savers gives a bonus of 38% on interest earned will encourage Senior Savers to save more," said Liew Swee Lin, Alliance Bank's Group Head of Consumer Banking.

"Inflation and increased cost of living have affected the purchasing power of Senior Savers. The Senior Savers 38% Cash Bonus campaign allows our customers who are rates sensitive, earn a better yield from their savings during the ninety-day period," adds Liew.

Liew explained that demographic changes of a growing ageing population and market conditions of increased liquidity to date has led to Alliance Bank offering its customers a wide spectrum of deposit products, including a deposit product for senior savers.

The Cash Bonus Campaign is open to both new and existing Alliance Senior Savers who are aged 48 years and above.

Alliance Bank will also embark on a "Member-get-Member" programme during this promotion period to increase its customer acquisition. Alliance Senior Savers who introduces a friend to open an Alliance Senior Saver account will receive a premium gift.

"We encourage financial prudence and savings among our customers irregardless of age and hence, the Cash Bonus Campaign is specifically developed for this purpose. While most banks have a suite of financial products and services for the mass market, quite often, the senior savers have limited choices.

At Alliance Bank, we have invested in customer insights to develop a profound understanding of our customers' profile and their financial needs. By adopting a value segment approach, we have taken steps to customise our products and services to meet our customers' lifestage needs. We remain committed in helping our customers grow their wealth through our product offerings including mid- to long-term deposit accounts, irregardless of age," Liew concludes.

About Alliance Bank

Alliance Bank Malaysia Berhad has had five decades of proud history in contributing to the financial community with its innovative and entrepreneurial business spirit. Since its inception the Bank has been an integral part of Malaysia's history. Over the past 50 years the Bank has grown from strength to strength by observing the basic tenets of prudent financial management, an honourable approach to doing business and an unwavering innovative and entrepreneurial spirit.

Alliance Bank is a wholly-owned subsidiary of Malaysian Plantations Berhad. Today Alliance Bank employs over 3,200 people and has 77 branches in Peninsular Malaysia, Sabah and Sarawak.

 
  Quick links  
 
I want to know...
I want to apply for...
Go >
 
 
 
T&Cs | Privacy Policy | Client Charter | Useful Links
Copyright 2007 Alliance Bank Malaysia Berhad