eCOSWAY HIGH FLYERS GO PLATINUM WITH ALLIANCE BANK

Kuala Lumpur, 26 September 2005 – Alliance Bank and eCosway celebrated another milestone in their co brand credit card programme with the launch of the eCosway Alliance Bank Visa and Mastercard Platinum credit cards.

Al Chuah, Managing Director of eCosway Sdn Bhd received the first set of eCosway Alliance Bank Platinum credit cards from Bridget Lai, Alliance Bank’s Group Chief Executive Officer. As a recognition of their success, Alliance Bank also presented 100 top eCosway Business Owners with the Platinum credit cards.

According to Lai, the launch of the eCosway Platinum Cards ride on the enormous success of the eCosway Gold Credit and Payment cards. She said, “We believe that the eCosway Platinum Card is not just a symbol of success, but the epitome of card member service and vast benefits that befit this exclusive group of people. Currently 50,000 eCosway members are active users of our credit cards but we are confident that the acquisition rate among the eCosway members will accelerate when we introduce more campaigns.” Today Alliance Bank has the largest co brand credit card base for Multi Level Marketing (MLM) companies in the country.

Al Chuah, Managing Director of eCosway Sdn Bhd said, “The eCosway Alliance Bank credit card is designed to meet the specific needs of the eCosway members. Since its inception, the co brand cards have added value to our business as the cards offer them a great opportunity to chalk up eVolume and earn income according to the eCosway Profit Plan when they charge their retail spending to the credit card.

Aside from income, eCosway members also enjoy a myriad of benefits with eCosway’s Shopper Rewards Program, where Card Value Points (CVP) can be converted to exciting Redemption Deals, deep discounts and be used to win prizes in the eCosway online CVP Auction.”

By signing up for the Platinum Credit Card, eCosway members will enjoy immediate savings with a 1-year annual fee waiver and subsequent fee waiver based on annual retail spending. Some of the other benefits of eCosway Platinum Credit Card include complimentary travel accident insurance of up to RM1 million, commission-free travellers cheques, cashier’s orders and demand drafts as well as 24-hour customer assistance.

Offered in collaboration with eCosway, an online e-commerce company of Cosway Sdn Bhd that offers consumer products globally through an Internet shopping mall, the eCosway Alliance Bank credit card provides eCosway members with the opportunity to generate higher income.

In partnership with Visa and Mastercard, Alliance Bank has put in place security mechanisms to assure eCosway members with a secure online authentication service to address the consumers’ demand for greater security and convenience when using credit card for online shopping.

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About Alliance Banking Group

The Alliance Banking Group comprises Alliance Bank Malaysia Berhad, Alliance Finance Berhad and Alliance Merchant Bank Berhad and has had more than 4 decades of proud history in contributing to the financial community with its innovative and entrepreneurial spirit to business. As a full-fledged financial services provider, the Banking Group continuously strives to provide its customers with excellence and innovation in its services and products.

The Banking Group has over 3,000 employees in more than 77 branches throughout the country, including Sabah and Sarawak.

About eCosway.com Sdn Bhd

eCosway.com Sdn. Bhd., a MSC status company launched in October 2001 and a subsidiary of Cosway (M) Sdn. Bhd., merges the best of several business models – e-commerce, franchising, retailing and network marketing. This unique win/win business model called Mutual Marketing™ connects merchants and suppliers from all over the world with shoppers worldwide. This business model allows ordinary people to own a home-based or mobile, online global business that can earn them a lucrative income.