Some 36 children from the Tara Bhavan Home joined over 3700 Alliance staff and their family members at the Alliance Financial Group's Family Day Carnival 2008 on 19 April 2008. Held at the Bukit Jalil Stadium, there were booth games, carnival rides and colouring contest for all.

In support of Bank Negara Malaysia's Buku Wang Saku, Alliance Financial Group conceptualised, designed and produced a children financial literacy book, "Solve the Quagmire of Money".

Quagmire (pronounced "kwág-mīr"), as it's fondly known, is a colourful, illustrated book with a sense of adventure featuring 13-year-old Adam and his cool clique of six: best friend Jeevan, little sister Alia, twins Foong Lan and Foo Kan, pal Carmen, and finally Carmen's little sister, Tabitha.

Using kids-friendly language, the comic book is filled with fun facts about money, interactive puzzles and games, and financial tips designed to captivate and encouraged our younger audience to be prudent in their financial management. 20,000 copies of Quagmire in both English and Malay were distributed to 163 primary and secondary schools adopted by Alliance Bank branches nationwide.

Beginning January 2008, Alliance Bank teamed up with WWF-Malaysia on its latest savings campaign. Alliance Bank will present a limited edition WWF "Virtual Pet" Coinbank to every new of existing customer who deposits a minimum of RM3,000 into their savings account between January to June 2008. In addition to the awareness info sheets that are given away with the serialized "Virtual Pet", Alliance Bank will donate RM2 to WWF to help save the endangered species.

Over 80 children attended Alliance Financial Group's Staff Kids Football Clinic held at the National Sports Council Complex at Bukit Jalil on 8 December 2007. Fun-filled with an action packed programme, the staff's children went through a full day's training under 10 qualified coaches from the Cubic-Arsenal Soccer Club.

In line with one of our core values of caring, Alliance Financial Group sponsored two staff members to participate in the Malaysian AIDS Foundation Riding for Life 2007 cycling adventure from Putrajaya to Malacca on 1 December 2007. The purpose of the 150 km cycling adventure is to create awareness and raise funds for MAF's 'Circle of Hope' Campaign in conjunction with World AIDS Day. The two-day cycling adventure took off from Putrajaya with an overnight stop in Port Dickson before proceeding to the finishing line in Malacca.

Over 300 of Alliance Financial Group's staff gathered at the Cap Square Courtyard on 24 November 2007 to participate in the Alliance Mystery History Treasure Hunt 2007. The 9 hour motoring and walk hunt included a stopover at Rumah Rhema Orphanage in Seremban where hunters were to submit treasures in the form of food items to be donated to the children at the home.

In keeping with the spirit of the 50th Merdeka celebrations, AFG staff participated in the Star 10KM Subang Jaya Run and did the Group proud by completing the marathon.

As part of the bank's ongoing efforts to educate and equip children with financial knowledge, the bank participated in a series of children financial literacy roadshows through the Kelab Kewangan Pelajar Sekolah Leadership Seminars in Malacca, Labuan and Terengganu in July 2007.

Alliance Financial Group sponsored 50 enthusiastic staff in the Malay Mail Big Walk to help raise funds for children suffering from bone cancer and other debilitating diseases on 29 April 2007.

Charity truly begins at home. The Alliance Treasure Chest (ATC) kicked-off in early November, 2006 where AFG staff galvanised to raise funds and collected contributions comprising food, clothing, toiletries and school supplies from staff over a six-week period to be donated to three underprivileged homes. More than 200 underprivileged children from Harvest Centre, Tara Bhavan Home and Orphans and Single Mothers of Kampung Medan Home benefited from this charity drive.