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Team Eco Beast from Sunway College named Champion of Eco-Biz Dream Project

Kuala Lumpur, 22 February 2017 - When Brenda Chow Gynn, 19, from Sunway College entered her team’s proposition for an inaugural business challenge aimed at university students, she did not expect for the team to be announced as the champion of the Alliance Bank Eco-Biz Dream Project (“the Dream Project”).

Chosen as the grand prize winner from 235 other submissions, Team Eco Beast from Sunway College was the youngest team among the finalists and received RM10,000 cash for their outstanding effort. The first runner up, Team Guardian of the Nature from Universiti Kebangsaan Malaysia and second runner up, Team UOL from Help University received RM5,000 and RM3,000 respectively.

Consolation prizes of RM1,000 each went to Team TRAPP and Team Patriot from University of Nottingham Malaysia and Multimedia University, respectively.

The top five teams of the Alliance Bank Eco-Biz Dream Project celebrating their win with (fourth from right) Joel Kornreich, Group Chief Executive Officer of Alliance Bank and (back row, third from right) Giuseppe Taibi, Group Chief Marketing Officer of Alliance Bank and the panel of judges.



Team Eco Beast of Sunway College, winners of the Dream Project and RM10,000 in cash prize, with Joel Kornreich, Group Chief Executive Officer of Alliance Bank.


The Dream Project’s judges, (most left) Gurmit Singh, Chairman and founding Executive Director of CETDEM, (middle) Wan Faizal, Acting CEO of Green Leadership & Innovation, GreenTech ideasLAB and (second from right) Yasmin Rasyid, Chairperson of the Malaysian Environmental NGOs with Alliance Bank’s (second from left) Joel Kornreich, Group Chief Executive Officer and (most right) Giuseppe Taibi, Group Chief Marketing Officer.


The Dream Project is a three-month inaugural initiative by Alliance Bank Malaysia Berhad (“Alliance Bank”) to polish the business acumen of university students and at the same time, increase environmental awareness among them. To enter the project, students had to submit practical business propositions that address environmental concerns in teams of four or five.

Open to Foundation, Diploma, A-levels and undergraduate students from selected universities, the Dream Project had an initial target of 100 submissions in its first season. However, the programme has since seen encouraging response from participants, more than doubling its target at 136%. Participants were aged between 18 to 25.

Mr. Joel Kornreich, Group Chief Executive Officer of Alliance Bank said, “As the leaders of the next generation, they will help to shape the business landscape in Malaysia in years to come.”

“I hope the Dream Project can be the stepping stone for our finalists to discover their entrepreneurial interests, particularly in environment conservation,” he added.

Participants of the Dream Project were invited to attend Design Thinking workshops which helps them translate their inspired ideas into tangible prototypes and develop a viable business framework. 10 teams were then shortlisted for an interview on their business propositions with the judges.

Following the interview with judges, five finalists were chosen to participate in the final judging round. Their challenge was to devise a final pitch based on the theme “Start an eco-business, Change the environment”. They were evaluated based on the propositions’ creativity, practicality and relevance to environment conservation.

Cik Yasmin Rasyid, Chairperson Judge for the Dream Project, commented, “It was an interesting mix of projects in the final pitch. We were pleasantly surprised by the quality of the proposals. The business ideas were practical and well thought out with a strong focus on green sustainability.” Cik Yasmin is also the Chairperson of the Malaysian Environmental NGOs.

The panel of judges include En. Wan Faizal Mohd Anwar, Acting CEO of GreenTech IdeasLab Sdn. Bhd., Mr. Gurmit Singh, Chairman and Founding Executive Director for the Centre for Environment, Technology & Development Malaysia (CETDEM), and Mr. Giuseppe Taibi, Group Chief Marketing Officer from Alliance Bank.

For more information about the Dream Project, please visit  
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About Alliance Bank Malaysia Berhad
Alliance Bank Malaysia Berhad is a dynamic, integrated banking group offering end-to-end banking and financial solutions through its consumer banking, business banking, Islamic banking, investment banking and stockbroking businesses, having served the financial community over the past five decades.

The banking group is involved in the provision of financial services through its principal subsidiaries, Alliance Bank Malaysia Berhad, Alliance Investment Bank Berhad, and Alliance Islamic Bank Berhad. It provides easy access to its broad base of customers throughout the country via multi-delivery channels which include retail branches, Privilege Banking Centres, Islamic Banking Centres, Business Centres, and Investment Bank branches located nationwide, as well as mobile and Internet banking..

For more information on this press release, please contact Agnes Ong, Tel : (03) 2604 3378, Fax : 03-2604 3399 or e-mail:


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