Corporate Responsibility
 Giving Back to the Community

In Alliance we have a strong belief in the power of giving back to the community. We encourage our staff in being a responsible member of the community by means of giving in the form of money, time and expertise.

We have dedicated our resources to help the community in the best way we know by extending our knowledge, skills, and expertise as a financial institution to the community via our unique Corporate Responsibility programmes.

Blood Donation Drive

As part of the Bank's corporate responsibility (CR) initiative, the Corporate Responsibility & Event Management (CREM) team organised a blood donation drive at the Multipurpose Hall, Level 25 of Alliance Bank headquarters in Capital Square building on Wednesday, 27 July 2016.

The Alliance Bank blood donation drive in collaboration with University Malaya Medical Centre (UMMC) received a total of 171 donors that came to donate blood and with their effort, they have saved 3 lives each. They did not only gave away their blood but they gave another birthday, another anniversary, another day at the beach, another laugh, another talk with a friend, another chance and lots more to someone else.

From the bottom of our hearts, we wish to sincerely thank these heroes and heroines for being selfless.

If you can’t be a pencil to write anyone’s happiness, try to be a nicer eraser to remove someone’s sadness. ~ Unknown

Among the crowd that came to donate blood

Even the Management Committee members did not want to be missed out


AEIOU Challenge

The Bank’s first ever AEIOU Financial Comic Strip Challenge (“AEIOU Challenge”) launched on 7 May 2015, conducted 50 roadshows nationwide to more than 10,000 children aged nine to 12 years old and educated them on the smart financial habits. 40 children were selected from more than 5,000 entries for the preliminary challenge and competed in the Final Challenge at HGH Convention Centre, Sentul. Nine best artworks were then selected based on their drawings and public votes to determine the Top 9 winners.

AEIOU Challenge’s Top Nine Winner’s Drawings


Candy Voo Siao Tian, SJK (C) Yick Nam, Sabah won the Grand Prize and took home RM3000, three tickets to Universal Studio Singapore, three return air flight tickets and a night stay in Singapore, a trophy and certificate. First runner-up Tan Yi Meng SJK (C) Sentul and second runner-up Ann Veatcey from SJK (C) Yick Nam, Sabah walked away with RM2000, three tickets to Legoland, a trophy and certificate and RM1000, three tickets to Legoland, a trophy and certificate respectively.



The six consolation prize winners won RM200 and a certificate each – From Selangor, Nurul Syuhada Abdul Halim, SK Bandar Baru Batang Kali; Thesa Selvaganapathy, SK Bandar Baru Selayang 2; Franklin Mak Zhan Hyn, SJK (C) Han Ming; Kuala Lumpur - Pua Jia Ying, SJK (C) Sentul; Johor - Fatin Balqis Bt Karib, SK Gelang Patah and Aina Aqilah Bt Mohd Idris, SK Parit Ju.



AEIOU Staff Kids’ Colouring and Drawing Competition

The Corporate Responsibility and Event Management team organised the AEIOU Staff Kids’ Colouring and Drawing Competition at The Club, Bukit Damansara with the participation of more than 80 children. The competition, held on 19th September 2015, was focused on “Smart Financial Habits” and was designed for two categories; 7 to 9 years old and 10 to 12 years old. Children in the first category were given a comic strip adapted from the comic series while the older children had to draw a comic strip. Every child and parent went home happy with a bag filled with goodies.

Ice-breaking session
Some of the beautiful artwork by the children


Visit to Shelter Home

On 6th of December, about 20 volunteers from Alliance Bank spent their Sunday with the children and teens of Shelter Home in Petaling Jaya. Shelter Home cares for children who have suffered abuse, were neglected or abandoned. The Bank’s staff donated over RM10, 000 worth of groceries to help with the Home’s expenses. At the Home, some volunteers helped the younger children to complete a colouring activity sheet while others had a friendly game of football with the teenagers. The staff also brought along their children to spend time with the kids from the home. Everyone came together to sing Christmas carols before having lunch together. The Bank looks forward to organise more community outreach programmes in the future.

The Bank volunteers with the kids from Shelter Home

The activities of the day; sing-a-long session, colouring activity and a friendly football game.


Visit to Yayasan Sunbeams Home

On 30th April 2016, under its “Giving with a Willing Heart” programme, Alliance Bank spent quality time with Yayasan Sunbeams Home, Ampang and brought joy to the underprivileged children aged four to 18 years old. The ‘Giving with a Willing Heart’ Programme was aimed to promote financial literacy among the underprivileged and encourage the act of giving among staff. Generous bank staff donated a total of RM15,000 worth of groceries, books, toys and stationeries to the home. Raymond Wong, Group Chief Financial Officer and a group of 20 staff volunteered their time on the weekend to shower the children with love and care.

Raymond Wong, Group Chief Financial Officer, Alliance Bank (center) handing over
the donations to Mr. Victor Maniam, General Manager, Yayasan Sunbeams Home (right)
while Kue Kit Wai, Head of Corporate Responsibility and Event Management,
Alliance Bank (left) looks on.

The team conducted a financial literacy talk for the older children while the younger ones participated in a colouring competition. Staff and children had a chance to mingle and get to know each other over refreshments before saying goodbye.

Staff taking a memorable shot with the winners of the colouring activity and
“Top Money Earners” for the financial literacy talk


Alliance Bank KL Fun Run

During the annual Alliance Bank KL Fun Run held on 22 November 2014, we managed to collect proceeds totalling to RM40,000 which was used to fund a coaching, empowerment and entrepreneurship programme called “Mengecapi Aspirasi Diri (M.A.D.)” for 36 welfare recipients. We helped the recipients to become financially independent and emotionally-liberated in order to create the life they wanted. The programme ended in mid-December 2014 in which all 36 participants managed to graduate.

Proceeds were given to the MyKasih Foundation and Tan Sri Alex Athlete Education Fund 2014


Alliance Bank Sabah Coastal Run 2015

Similarly, we organised the Sabah Coastal Run 2015 on 18 January 2015 and managed to raise RM50,000 for the MyKasih Foundation. The Foundation pledged to use the money to empower women from low income families in Sabah to be future start-up entrepreneurs. The Run not only brought together family and friends of more than 3,000 people from all walks of life but it was also a very rewarding opportunity for everyone with so many happy faces, young and old, as the Sabahans showed us how to really have fun staying healthy.

Proceeds from the Alliance Bank Sabah Coastal Run 2015
were donated to the MyKasih Foundation
Determined participants of the Alliance Sabah
Coastal Run 2015


MAD Entrepreneurship Programme Graduation

14 participants successfully completed the four-month coaching and empowerment, Mengecapi Aspirasi Diri (MAD) Entrepreneurship Programme and Alliance Bank was there on 7 June 2015, to celebrate their success at a graduation ceremony held at Dewan Desa Sri Temuan, Bukit Lanjan, Damansara Perdana. The programme for women in low income households was organised by MyKasih using the funds collected from our Sabah Coastal Run to help these women develop their self-confidence and entrepreneurial skills to manage money better. This year, MyKasih also had men participating in the programme.

The MAD Entrepreneurship Programme Graduates


MyKasih Charity Golf Tournament

Alliance Bank also donated RM16, 000 to the MyKasih Foundation during the MyKasih Charity Golf Tournament held at the Glenmarie Golf & Country Club, Shah Alam on 12th September 2015. Proceeds from the fundraising event will be used to provide food, education and training programmes for the underprivileged in Malaysia.

Lee Keng Chow, Senior Vice President, Corporate Banking
(second from left) with some of our customers
The golfers at the MyKasih Charity Golf Tournament


Estee Lauder Breast Cancer Awareness Campaign Charity Golf 2015

Similarly, Alliance Bank took part in the Estee Lauder Breast Cancer Awareness (BCA) Campaign Charity Golf. The event, themed “Every Action Counts”, was held at Kota Permai Golf & Country Club (KPGCC) on 11th November. The proceeds from the event were channelled to Cancer Research Malaysia, The National Cancer Society, The College of Radiology Malaysia and The Breast Cancer Welfare Association.

From left: Christopher Yap, Ker Chong Liong,
Wong Kam Mun and Goh Kai Wah
The golfers at the Estee Lauder Breast Cancer
Awareness Campaign Charity Golf Tournament


Flood Relief Fund

Recently, our nation was hit with the flood which badly affected Kelantan, Terengganu, Pahang, Perak and Johor. There were 185,998 number of evacuees recorded for these states. Over two weeks, we had staff donate generously to the flood fund. A total amount of RM33,520 was collected and channelled to Mercy Malaysia in support of the Malaysia Flood Relief.

Kids Financial Literacy

On 1 November 2014, the Bank organised a Kids Financial Literacy Workshop for its staff children at its headquarters at Menara Multi-Purpose, Capital Square. Close to 100 children between the ages of 7 and 12 attended the workshop participated in the fun activities organised such as colouring activity, face painting and birthday celebrations for the month.

Since 2013, the Bank took its financial literacy education workshop for children on the road. Held in conjunction with its nationwide branch open house roadshow tour, the fun and interactive 1.5-hour Kids Financial Literacy Workshop have since brought lessons of savvy savings habit to over 18,000 Malaysian children below the age of 12. The workshop includes the fundamentals of money management such as source of income and good money saving habits, to understanding the difference between a “want” and “need” and how to budget realistically.

The Bank has adopted 330 primary and secondary schools under the BNM School Adoption Programme. Each year, the Bank produces and distributes the ‘Buku Wang Saku’ activity booklet to encourage children at its adopted schools to be prudent with their pocket money.

Throughout the years, financial literacy has remained as one of the main thrust of the Bank’s corporate responsibility programmes. In the beginning, we initiated a comic book activity sheet called “Quagmire” or “Kancah Kewangan” whereupon children could follow the adventures of Adam and his “cool clique of six” as they talked about the merits of savings and benefits of interests.

In 2012, the “Money & Math Challenge” (MMC) was created as a financial literacy initiative aimed at instilling savvy money habits in the young. The Challenge brought together over 700 students from Standards 4 and 5 from 20 selected schools across the Klang Valley, Penang and Johor to test their financial savviness. Each of these 20 schools were required to select its top three students to attend a one-day financial literacy workshop. These children were also invited to participate in an online literacy quiz challenge to qualify for the MMC Grand Finale. By the end of the Grand Finale, the team from SJK (C) Puay Chai 2 emerged the winner.

Young adults at colleges were not left behind. Upon invitation, the Bank has been conducting financial management talks on specific subjects such as wealth management and investments at local colleges and universities.

Staff Kids Financial Literacy Workshop 2014
Kids Financial Literacy Workshop 2014 at Sibu Delta Mall


Participants working hard during the Kids Financial Literacy Workshop 2014 at Sibu Delta Mall


Royal Floria Putrajaya 2015

In conjunction with the Royal Floria Putrajaya 2015, hosted by Perbadanan Putrajaya (PP) with the cooperation of the Ministry of Federal Territories and Tourism Malaysia, a Kids Financial Literacy Workshop was organised for the public at the floral festival. The hour and a half session was focused mainly on educating the children on smart financial habits, to cultivate the culture of saving and prudence in spending.


Children happy with their prizes after being educated on the smart financial habits at the Royal Floria Putrajaya 2015.
Trainer Zhi teaching children how to plan,
save and spend wisely.


The children were asked to collect “money” by answering questions on good smart financial habits. The top three participants whom collected the most “money” were rewarded with a prize.

Treasure Hunt

The annual Treasure Hunt was once again a hit among staff, taking them to the north of Malaysia. Treasure hunters followed the trail, solved mind-boggling puzzles and ended their journey at Swiss-Garden Beach Resort Damai Laut, Lumut.

Mohd Fauzi, Manager, Corporate Responsibility & Event Management handing over the supplies donated by
the treasure hunters to Bethany Home Director, Karthik Sibanyanam


As part of the Treasure Hunt, the hunters were led in the first leg to source for specific ‘treasures’ and dropped the items at Bethany Home, Teluk Intan. At the home which is a training centre for disabled children and adults, staff got to share the ‘treasures’ they had found with the home.
 

On 27 September 2014, more than 450 of our staff gathered eagerly at the Alliance Bank Headquarters, as early as 6.00am to take part in one of the most awaited events organised by AFG Recreational & Sports Club together with the Corporate Responsibility & Event Management team.

Participants of the Alliance Bank
Treasure Hunt 2014
Treasure hunters donated food to the old folks home
in Malacca


The treasure hunt promised a stress-free and fun-filled day as participants ‘hunted’ for treasure based on the given clues. The treasures were dispersed while they made their way to the final destination of 322 km to Pulai Springs Resort in Johor. Along the way, the participants dropped by an old folks home in Malacca to donate foodstuff as part of our efforts in giving back to the society.

Zakat

Alliance Islamic Bank (AIS) took the opportunity at the Bank’s Aidilfitri Appreciation Dinner to fulfil its zakat obligation on 3 August 2015 at the Putrajaya International Convention Centre (PICC). A sum of RM55,000 was channelled to Pusat Pungutan Zakat-Majlis Agama Islam Wilayah Persekutuan while Tabung Zakat Yayasan Veteran ATM and Persatuan Veteran-ATM received RM7,000 each.

Puan Fozia, Chief Executive Officer, Alliance Islamic Bank presenting the cheques to the zakat recipients.

 

In conjunction with the Ramadhan month, Alliance Islamic Bank together with Yayasan Kebajikan Negara (YKN) and Jakel Trading Sdn Bhd (Jakel) organised the ‘Majlis Amal Asnaf Zakat’ for 206 students from four schools within Klang Valley. Held on 2 July 2015 at Jakel Mall, the ceremony was graced by Yang Berbahagia Dato’ Seri Sharizat Abdul Jalil, Special Advisor to the Prime Minister for Women and Social Development Affairs and Chairperson of Yayasan Kebajikan Negara.

The children all in smiles after receiving their Raya clothes and money at Jakel Mall


The students who were from Pusat Darul Ulum Al Furqani, Pusat Jagaan Lambaian Kasih, Madrasatul Quran Yaakubiyah and Sekolah Kebangsaan Bandar Baru Sentul received the zakat in the form of a set of Raya clothes and money from AIS as well as had the opportunity to berbuka puasa with the key invited guests. The zakat was presented by Dato Seri Shahrizat, Puan Fozia Amanulla, Chief Executive Officer of AIS and Datuk Mohamed Faroz, Chief Executive Officer and Group Operations Director of Jakel.
 

The Alliance Islamic Bank (AIS) managed to fulfil its zakat obligations on 7 August 2014, during the Alliance Bank’s Networking Event held at the Kuala Lumpur Convention Centre which consist of our business partners, customers and the media. AIS presented a total of RM5,000 and RM7,000 to a total of 11 organisations and orphanages. This included the International Islamic University Malaysia (IIUM), Institute of Islamic Banking & Finance and selected state-based Malaysian Armed Forces Veterans Association.

Accumulated funds were donated to the respective 11 organisations and orphanages to fulfil
the Alliance Islamic Bank zakat obligations for 2014