Corporate Responsibility
 Giving Back to the Community

In Alliance we have a strong belief in the power of giving back to the community. We encourage our staff in being a responsible member of the community by means of giving in the form of money, time and expertise.

We have dedicated our resources to help the community in the best way we know by extending our knowledge, skills, and expertise as a financial institution to the community via our unique Corporate Responsibility programmes.

AEIOU Challenge

The Bank’s first ever AEIOU Financial Comic Strip Challenge (“AEIOU Challenge”) launched on 7 May 2015, conducted 50 roadshows nationwide to more than 10,000 children aged nine to 12 years old and educated them on the smart financial habits. 40 children were selected from more than 5,000 entries for the preliminary challenge and competed in the Final Challenge at HGH Convention Centre, Sentul. Nine best artworks were then selected based on their drawings and public votes to determine the Top 9 winners.

AEIOU Challenge’s Top Nine Winner’s Drawings

Candy Voo Siao Tian, SJK (C) Yick Nam, Sabah won the Grand Prize and took home RM3000, three tickets to Universal Studio Singapore, three return air flight tickets and a night stay in Singapore, a trophy and certificate. First runner-up Tan Yi Meng SJK (C) Sentul and second runner-up Ann Veatcey from SJK (C) Yick Nam, Sabah walked away with RM2000, three tickets to Legoland, a trophy and certificate and RM1000, three tickets to Legoland, a trophy and certificate respectively.

The six consolation prize winners won RM200 and a certificate each – From Selangor, Nurul Syuhada Abdul Halim, SK Bandar Baru Batang Kali; Thesa Selvaganapathy, SK Bandar Baru Selayang 2; Franklin Mak Zhan Hyn, SJK (C) Han Ming; Kuala Lumpur - Pua Jia Ying, SJK (C) Sentul; Johor - Fatin Balqis Bt Karib, SK Gelang Patah and Aina Aqilah Bt Mohd Idris, SK Parit Ju.

Alliance Bank KL Fun Run

During the annual Alliance Bank KL Fun Run held on 22 November 2014, we managed to collect proceeds totalling to RM40,000 which was used to fund a coaching, empowerment and entrepreneurship programme called “Mengecapi Aspirasi Diri (M.A.D.)” for 36 welfare recipients. We helped the recipients to become financially independent and emotionally-liberated in order to create the life they wanted. The programme ended in mid-December 2014 in which all 36 participants managed to graduate.

Proceeds were given to the MyKasih Foundation and Tan Sri Alex Athlete Education Fund 2014

Alliance Bank Sabah Coastal Run 2015

Similarly, we organised the Sabah Coastal Run 2015 on 18 January 2015 and managed to raise RM50,000 for the MyKasih Foundation. The Foundation pledged to use the money to empower women from low income families in Sabah to be future start-up entrepreneurs. The Run not only brought together family and friends of more than 3,000 people from all walks of life but it was also a very rewarding opportunity for everyone with so many happy faces, young and old, as the Sabahans showed us how to really have fun staying healthy.

Proceeds from the Alliance Bank Sabah Coastal Run 2015
were donated to the MyKasih Foundation
Determined participants of the Alliance Sabah
Coastal Run 2015

Flood Relief Fund

Recently, our nation was hit with the flood which badly affected Kelantan, Terengganu, Pahang, Perak and Johor. There were 185,998 number of evacuees recorded for these states. Over two weeks, we had staff donate generously to the flood fund. A total amount of RM33,520 was collected and channelled to Mercy Malaysia in support of the Malaysia Flood Relief.

Kids Financial Literacy

On 1 November 2014, the Bank organised a Kids Financial Literacy Workshop for its staff children at its headquarters at Menara Multi-Purpose, Capital Square. Close to 100 children between the ages of 7 and 12 attended the workshop participated in the fun activities organised such as colouring activity, face painting and birthday celebrations for the month.

Since 2013, the Bank took its financial literacy education workshop for children on the road. Held in conjunction with its nationwide branch open house roadshow tour, the fun and interactive 1.5-hour Kids Financial Literacy Workshop have since brought lessons of savvy savings habit to over 18,000 Malaysian children below the age of 12. The workshop includes the fundamentals of money management such as source of income and good money saving habits, to understanding the difference between a “want” and “need” and how to budget realistically.

The Bank has adopted 330 primary and secondary schools under the BNM School Adoption Programme. Each year, the Bank produces and distributes the ‘Buku Wang Saku’ activity booklet to encourage children at its adopted schools to be prudent with their pocket money.

Throughout the years, financial literacy has remained as one of the main thrust of the Bank’s corporate responsibility programmes. In the beginning, we initiated a comic book activity sheet called “Quagmire” or “Kancah Kewangan” whereupon children could follow the adventures of Adam and his “cool clique of six” as they talked about the merits of savings and benefits of interests.

In 2012, the “Money & Math Challenge” (MMC) was created as a financial literacy initiative aimed at instilling savvy money habits in the young. The Challenge brought together over 700 students from Standards 4 and 5 from 20 selected schools across the Klang Valley, Penang and Johor to test their financial savviness. Each of these 20 schools were required to select its top three students to attend a one-day financial literacy workshop. These children were also invited to participate in an online literacy quiz challenge to qualify for the MMC Grand Finale. By the end of the Grand Finale, the team from SJK (C) Puay Chai 2 emerged the winner.

Young adults at colleges were not left behind. Upon invitation, the Bank has been conducting financial management talks on specific subjects such as wealth management and investments at local colleges and universities.

Staff Kids Financial Literacy Workshop 2014
Kids Financial Literacy Workshop 2014 at Sibu Delta Mall

Participants working hard during the Kids Financial Literacy Workshop 2014 at Sibu Delta Mall

Royal Floria Putrajaya 2015

In conjunction with the Royal Floria Putrajaya 2015, hosted by Perbadanan Putrajaya (PP) with the cooperation of the Ministry of Federal Territories and Tourism Malaysia, a Kids Financial Literacy Workshop was organised for the public at the floral festival. The hour and a half session was focused mainly on educating the children on smart financial habits, to cultivate the culture of saving and prudence in spending.

Children happy with their prizes after being educated on the smart financial habits at the Royal Floria Putrajaya 2015.
Trainer Zhi teaching children how to plan,
save and spend wisely.

The children were asked to collect “money” by answering questions on good smart financial habits. The top three participants whom collected the most “money” were rewarded with a prize.

Treasure Hunt

The annual Treasure Hunt was once again a hit among staff, taking them to the north of Malaysia. Treasure hunters followed the trail, solved mind-boggling puzzles and ended their journey at Swiss-Garden Beach Resort Damai Laut, Lumut.

Mohd Fauzi, Manager, Corporate Responsibility & Event Management handing over the supplies donated by
the treasure hunters to Bethany Home Director, Karthik Sibanyanam

As part of the Treasure Hunt, the hunters were led in the first leg to source for specific ‘treasures’ and dropped the items at Bethany Home, Teluk Intan. At the home which is a training centre for disabled children and adults, staff got to share the ‘treasures’ they had found with the home.

On 27 September 2014, more than 450 of our staff gathered eagerly at the Alliance Bank Headquarters, as early as 6.00am to take part in one of the most awaited events organised by AFG Recreational & Sports Club together with the Corporate Responsibility & Event Management team.

Participants of the Alliance Bank
Treasure Hunt 2014
Treasure hunters donated food to the old folks home
in Malacca

The treasure hunt promised a stress-free and fun-filled day as participants ‘hunted’ for treasure based on the given clues. The treasures were dispersed while they made their way to the final destination of 322 km to Pulai Springs Resort in Johor. Along the way, the participants dropped by an old folks home in Malacca to donate foodstuff as part of our efforts in giving back to the society.


Alliance Islamic Bank (AIS) took the opportunity at the Bank’s Aidilfitri Appreciation Dinner to fulfil its zakat obligation on 3 August 2015 at the Putrajaya International Convention Centre (PICC). A sum of RM55,000 was channelled to Pusat Pungutan Zakat-Majlis Agama Islam Wilayah Persekutuan while Tabung Zakat Yayasan Veteran ATM and Persatuan Veteran-ATM received RM7,000 each.

Puan Fozia, Chief Executive Officer, Alliance Islamic Bank presenting the cheques to the zakat recipients.


In conjunction with the Ramadhan month, Alliance Islamic Bank together with Yayasan Kebajikan Negara (YKN) and Jakel Trading Sdn Bhd (Jakel) organised the ‘Majlis Amal Asnaf Zakat’ for 206 students from four schools within Klang Valley. Held on 2 July 2015 at Jakel Mall, the ceremony was graced by Yang Berbahagia Dato’ Seri Sharizat Abdul Jalil, Special Advisor to the Prime Minister for Women and Social Development Affairs and Chairperson of Yayasan Kebajikan Negara.

The children all in smiles after receiving their Raya clothes and money at Jakel Mall

The students who were from Pusat Darul Ulum Al Furqani, Pusat Jagaan Lambaian Kasih, Madrasatul Quran Yaakubiyah and Sekolah Kebangsaan Bandar Baru Sentul received the zakat in the form of a set of Raya clothes and money from AIS as well as had the opportunity to berbuka puasa with the key invited guests. The zakat was presented by Dato Seri Shahrizat, Puan Fozia Amanulla, Chief Executive Officer of AIS and Datuk Mohamed Faroz, Chief Executive Officer and Group Operations Director of Jakel.

The Alliance Islamic Bank (AIS) managed to fulfil its zakat obligations on 7 August 2014, during the Alliance Bank’s Networking Event held at the Kuala Lumpur Convention Centre which consist of our business partners, customers and the media. AIS presented a total of RM5,000 and RM7,000 to a total of 11 organisations and orphanages. This included the International Islamic University Malaysia (IIUM), Institute of Islamic Banking & Finance and selected state-based Malaysian Armed Forces Veterans Association.

Accumulated funds were donated to the respective 11 organisations and orphanages to fulfil
the Alliance Islamic Bank zakat obligations for 2014