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About Us
 Corporate Profile
Alliance Bank Malaysia Berhad is a dynamic, integrated banking group offering end-to-end financing solutions through its consumer banking, SME banking, wholesale banking, Islamic banking, investment banking and stock broking businesses, having served the financial community over the past five decades.

The banking group is involved in the provision of financial services through its principal subsidiaries, Alliance Bank Malaysia Berhad, Alliance Investment Bank Berhad, and Alliance Islamic Bank Berhad. It provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels which include retail branches, Alliance Personal branches, Privilege Banking Centres, Islamic Banking Centres, Business Centres, Investment Bank branches, and direct marketing offices  located nationwide.

Awards & Recognition

Alliance Bank Malaysia Berhad continues to be acknowledged by its peers for outstanding contribution, as well as creative and innovative financial solutions, to the Malaysian community.

In terms of brand value, it was ranked 23rd among the top 30 of Malaysia's Most Valuable Brands organised by the Association of Accredited Advertising Agents in collaboration with Interbrand, one of the world's largest brand consultancies.

Click each year tab to view the awards we won for that particular year.

  • "Best Graduate Employment Scheme – Retail Banking" at the Retail Banker International Asia Trailblazer Awards 2016
  • "Excellence in SME Banking" (Highly Commended) at the Retail Banker International Asia Trailblazer Awards 2016
  • "Best Bancassurance Product" (Highly Commended) at the Retail Banker International Asia Trailblazer Awards 2016
  • "Best Graduate Recruitment Programme (Bronze)" at the Human Resources Asia Recruitment Awards 2016
  • "Excellence in Graduate Development" (Silver) at the Human Resources Excellence Awards 2015
  • "Best Technology Implementation – Back Office" (Highly Commended) at the Customer Service Experience in Financial Services Asia Awards 2015
  • "Sahabat Negara SME" at the SME Recognition Award 2015
  • "Best Management Trainee/Graduate Programme" (Finalist) at the gradmalaysia Graduate Recruitment Awards 2015
  • "Best Internship Experience" at the gradmalaysia Graduate Recruitment Awards 2015
  • "SME Bank of the Year - Malaysia" at the Asian Banking & Finance Retail Banking Awards 2015
  • "Excellence in SME Banking" at the Retail Banker International Asia Trailblazer Awards 2015
  • "Best Graduate Programme" at the Retail Banker International Asia Trailblazer Awards 2015
  • "Best Community Outreach Programme" (Highly Commended) at the Retail Banker International Asia Trailblazer Awards 2015
  • "Best SME Bank" in Asia Pacific, Gulf region & Africa at The Asian Banker Excellence in Retail Financial Services International Awards 2015
  • "Best Retail Banking Brand Initiative" in Asia Pacific, Gulf region & Africa at The Asian Banker Excellence in Retail Financial Services International Awards 2015
  • "Sahabat Negara SME" by the SMI Association of Malaysia
  • "Malaysia's 100 Leading Graduate Employers 2014 (29th Place)" by gradmalaysia.com
  • "Excellence in Brand Strategy" (Gold) for Alliance BizSmart Academy at the Marketing Excellence Awards 2014
  • "Excellence in Marketing Innovation" (Finalist) for Alliance BizSmart Academy at the Marketing Excellence Awards 2014
  • "Best Use of Integrated Media Campaign" Award (Bronze) for Alliance BizSmart Academy at the Loyalty & Engagement Awards 2014
  • "Best Business Card Programme, Asia" at the Cards & Electronic Payment International (CEPI) Asia Trailblazer Summit Awards 2014
  • "Credit Card Product of the Year" (Highly Commended) at the Cards & Electronic Payment International (CEPI) Asia Trailblazer Summit Awards 2014
  • "Online Banking Initiative of the Year-Malaysia" at the Asian Banking & Finance Retail Banking Awards 2014 by Asian Banking & Finance
  • "Service Excellence in SME Banking" at the Retail Banker International Asia Trailblazer Awards 2014
  • "Best Self Service Banking Project" at the 8th Asian Banker Technology Implementation Awards by The Asian Banker
  • "Best SME Bank Malaysia 2014" by Global Financial Market Review
  • "Asia's Most Customer Friendly Bank" at the Financial Insights Innovation Awards 2014 by IDC Financial Insights
  • "Asia's Best Online Banking" at the Financial Insights Innovation Awards 2014 by IDC Financial Insights
  • "Highest Payment Volume Growth" for Visa Platinum Card at the Visa Malaysia Bank Awards 2013
  • "Malaysia's 100 Leading Graduate Employers 2013 (78th Place)" by gradmalaysia.com
  • "Sahabat Negara SME" by the SMI Association of Malaysia
  • "Best SME Bank Malaysia 2013" by Global Banking & Finance Review
  • "Best SME Bank" in Asia Pacific, Gulf region & Africa at The Asian Banker Excellence in Retail Financial Services International Awards 2013
  • "Service Excellence in SME Banking" at the Banking & Payments Asia Trailblazer Awards 2013
  • "Service Provider Excellence in Virtualisation" at the Banking & Payments Asia Trailblazer Awards 2013
  • "Excellence in Consumer Insights/Market Research/Data-Driven Marketing" (Gold) for Alliance OneBank Rewards at the Marketing Excellence Awards 2013
  • "Excellence in CRM & Loyalty Marketing" (Silver) for Alliance OneBank Rewards at the Marketing Excellence Awards 2013
  • "Excellence in Launch Marketing" (Merit) for Alliance BizSmart Online Banking at the Marketing Excellence Awards 2013
  • "Credit Card Initiative of the Year – Malaysia" at the Asian Banking & Finance Retail Banking Awards 2013
  • "Best Brand Loyalty Campaign – Alliance OneBank Rewards" by the Promotions Marketing Awards of Malaysia 2013
  • "Excellence in SME Banking" at the Financial Insights Innovation Awards 2012 by IDC Financial Insights
  • "Sahabat SME" by the SMI Association of Malaysia
  • "Best Use in Internet for Promotion Marketing" (Silver) for You:nique Card Campaign at the Promotion Marketing Awards of Asia "The Dragons of Asia"
  • "Best Product Launch or Relaunch" (Merit) for You:nique Card Campaign at the Promotion Marketing Awards of Asia "The Dragons of Asia"
  • "Best Small Budget Campaign" (Merit) for the "Mohd Khairuddin – Your Mum is Nagging You" You:nique Card Campaign at the Promotion Marketing Awards of Asia "The Dragons of Asia"
  • "SOA Vision for Enterprise Services" at the Enterprise & IT Architecture Global Excellence awards 2012
  • "Highest Payment Volume growth for Visa Platinum Card" at the VISA Malaysia Bank Awards 2012
  • "Malaysia's 100 Leading Graduate Employers 2012 (76th Place)" by GTI Media, powered by trendence, Europe's leading research institute
  • Malaysia's Most Valuable Brands 2012 (23rd Place)
  • "Malaysia's 100 Leading Graduate Employers 2012 (81st Place)" by GTI Media, powered by trendence, Europe's leading research institute
  • "Mohd Khairuddin – Your Mum is Nagging You" (Silver) for You:nique Card Campaign at the Malaysia Effie Awards 2011
  • "Excellence in Business Model Innovation" for 2009 at The Asian Banker Excellence in Retail Financial Services International Awards
  • "Most Effective Card Marketing Programme" (Finalist) at MasterCard Hall of Fame 2010
  • "Malaysia's 100 Leading Graduate Employers 2012 (86th Place)" by GTI Media, powered by trendence, Europe's leading research institute
  • "Best Enterprise Transformation" at The Asian Banker IT Implementation Awards 2009
  • "Best Data & Analytics Project" at The Asian Banker IT Implementation Awards 2009
  • "Best New Card Launch/Relaunch" (Finalist) at MasterCard Hall of Fame 2009
  • "Most Innovative Card Marketing Programme" (Finalist) at MasterCard Hall of Fame 2009
Should you require further information on a certain product or service that interests you, visit any of our branches nationwide. You can also e-mail us your enquiries and feedback at info@alliancefg.com. We will be more than pleased to hear from you.

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